About Us
We are a team of former college head coaches, assistant college coaches, and division I and division II scholarshipped athletes. We learned many hard lessons from our experience as players and coaches on recruitment that led to missed opportunities and an arduous path when it didn’t have to be that way. We have made it our mission to help athletes and families have the truth about what it takes to receive an athletic college and the simplicity of it when the noise is pushed aside and the proven blueprint is laid out for them.
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​Through our college coaching experience, we perfected how to take average athletes and bring them into the top 2% of their sport. We bring them to levels where they are fulfilling their dreams and goals when many of them were told by their parents and coaches they would never achieve these things.
We know what to get players to focus on and how to get players to continuously improve with the correct information, the right amount of practice, and follow-through.
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We also know what not to focus on and what to ignore (the hype)
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We have an extensive and continuously expanding network of four-year coaches who know, respect and trust us and look to us to provide for them not only honest evaluations but those student-athletes who will be successful in their programs. We also have the experience to properly promote each individual athlete.
Founder & CEO
Julz Allender
Julz was a successful women's basketball college coach for nearly 15 years. In her tenure as a head coach, she created a culture of success both on and off the court. In just a short time she took two collegiate programs and turned them into high-powered programs where they were constantly in the discussion as one of the top women's basketball programs across the state of California.
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Julz has successfully produced 12 all-state players, 5 conference MVPs, 30 all-conference players, the State of California Female Scholar Athlete of the Year, and the Northern California Player of the Year.
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More impressive is the rate at which she helped players receive scholarships to play at the next level.Julz's personal experience as a College Head Coach, and NCAA Division I basketball player gives her a unique insight into the process of getting athletes to not only reach their full potential but to get them to reach potentials, not yet imagined.
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She continues to use her skill set to assist dedicated athletes in achieving their goals and reaching higher and higher levels of success.
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Those who have been coached and mentored by Julz will tell you she has a way of getting you to get the best out of yourself.
Director of recruitment strategies
Ryan Cooper
Ryan Cooper spent 2 seasons as the associate head coach for the San José State women's basketball program. He was the head men's basketball coach at Notre Dame de Namur for the 2019-20 season while being the youngest head coach (33 years old) in the PacWest Conference.
Prior to taking over at the helm of NDNU, Cooper was the San José State men's basketball recruiting coordinator and director of basketball operations in 2016 before being promoted to an assistant coach by Jean Prioleau in 2018.
In all 3 roles at the division I and division II levels Ryan spent a large part of his career recruiting high school and junior college athletes across the country. From evaluating talent in person, through film, receiving emails, and working with parents, high school and club coaches to ensure that each student-athlete met not only the technical skills standards but were also academically eligible. His expertise in recruitment and eligibility run deep.
Cooper is currently the director of girls basketball at Menlo School and in his first year at the helm the Knights won the Central Coast Section championships.
Cooper received his Masters of Arts in Education from National University in 2015.
Cooper continues to help student-athletes through his expertise in recruitment, exposure, development and academic eligibility to ensure they are receiving the athletic scholarship opportunities they have worked so hard for.
Director of Mental performance and success
Brandy Huffhines
Brandy brings a wealth of experience in many areas that gives her the unique insight to help student-athletes and the high school and junior college level. Brandy was underrecruited coming out of HS due to lack of exposure and a effective strategy, depsite doing all of the "right" things. She worked extremely hard and overcame impossibilities to get the opportunity to experience the Division I level out of a junior college and then complete her college career in noteable fashion at Chico State where she graduated.
Brandy has a passion in helping others succeed and specifically in their mental performance abilities as she saw how this started to separate her from the rest.
Chico State University (2022-24)
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Started 28 of 30 games, averaging a team-second-most 30.3 minutes
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Averaged 11.9 points and 2.3 rebounds per game
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Shot 41.3 percent (135-for-327) from the field, including 49 made from 3-point range
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Voted to the CCAA All-Tournament team after scoring 31 total points and going 12-for-26 from the field in two games
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Voted CCAA Newcomer of the Year (2023) and selected second-team all-conference​
Cal State University of Northridge
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Received a Divsion I scholarship
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Medical Redshirt
Sacramento City College
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Athlete of the Year Scholar Female CCCAA
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CCCAA All-State
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M.S. Kinesiology &
Mental Sports Performance
Director of PHYSICAL performance and SUCCESS
Jada Lewis
Jada brings the experience that all student-athletes are trying to attain and is an example of one who took all of the necessary and correct steps during her early high school days to be able to achieve her dreams and goals of receiving a Division I scholarship. She then continued to have an extrememly successful career at the Division I level and setting records.
Not only did Jada work extremely hard in high school she worked with Beyond the Hype to come up with the right recruitment strategy and development plan that produced the results she wanted.
She has a passion for helping others succeed and specifically in their physical performance abilities as she saw how this started to separate her from the rest.
San Diego State 2023-24
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Started all 35 games and averaged 10.7 points, 2.9 rebounds and 2.0 assists per game
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Made 76 three-pointers, the fourth most in a single season in school history
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Shot 85.5% (47-55) from the line on the season and 96.0% (24-25) in conference play
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Had 22 points and hit the game-winning three in overtime vs. Colorado State (12-30-23) which earned her Mountain West Player of the Week honors
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Finished her career with 1,278 points and 282 made three-pointers.
Portland State (2019-23)
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Played at Portland State for four years where she played in 98 games with 79 starts and totaled 906 points and made 207 threes
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As a senior averaged 11.4 points and made 80 threes, which led the Big Sky, in 30.7 minutes per game
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As a junior, averaged 10.0 points per game and made 65 threes while starting all 29 games
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As a sophomore, shot a career-best 40.2 percent from three and averaged 9.3 points per game
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Her 207 made threes is third all-time at Portland State…
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Was a two-time Big Sky All-Academic selection (2020-21 & 2022-23).
Whitney High School
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Four-time all-league honoree and set school records for career points (1,610), field goals made (577), 3-pointers made (245), assists (321), steals (331), games played (117) and free throw percentage (.770).
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Also set the single-season record for points (535), field goals made (192), three-pointers made (80) and steals (125)
